What are QR code and how can they help your business?
Today, the most revolutionary device that we could say have changed our lives is – Mobile Phones, with more and more technical up gradations, innovations coming up, right from camera phones which has got too obvious for all to PDAs, iPhones or latest one iPhone 3G. Among all the camera phones have become nominal part of our daily life along with clothing accessories.
The mobile/ QR codes are 2 dimensional codes different from 1 dimensional Bar-codes that we could see on products we purchase from shops/ malls and billing counter person encode it with their Bar-code reader devices. Though Bar codes can be encoded with its special reader devices, Mobile/ QR codes can be encoded simply with a camera phones by anyone with much hundred times capacity, much faster and most importantly any type of data.
Top mistakes desiging Brochures
Mistake # 1. Do not summarize. Trying to include too much.
One of the most common mistakes by the customer is wanting to put all enterprise information in the brochure. It is our duty as designers lay out the content and offer the customer the best ways to publicize your product or service with a simple to read text and summarized in words.
Surely if anything there are exceptions, but you should always try to reduce long paragraphs, bulleted lists by replacing the main points or other resources.
Mistake # 2. Abuse of fonts.
The typography, beyond words, communicate. Using too topographies will accomplish all that chaos in the message.
Sometimes the design requires a shift in power to distinguish a title or outstanding, but the most recommended, if necessary, are two types of sources.
In my case I prefer to work with families of sources where we can find different bodies, italics, etc..
As we recommended in the original article, any doubt it is always advisable to use san serif fonts like Arial classic or Helvetica, or if you need a more formal source, use serif fonts like Times or Palatino.
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