Beginning April, Google will use mobile-friendliness as a ranking signal in search results, rewarding websites that are fully optimized for mobile platforms. Most modifications to the all-important Google Search Algorithm have only a low-weight impact on search results, however Google says the effect of this change will be profound. It is very important for any business owner with a website to respond accordingly.
What Is Responsive Website Design?
Responsive design is an approach to web page creation that makes use of flexible layouts, flexible images and cascading style sheet media queries. The goal of responsive design is to build web pages that detect the visitor’s screen size and orientation and change the layout accordingly.
Responsive Website Design – is it for you?
Responsive-designIt's no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. But what they're doing on those mobile devices is even more compelling for marketers like us. According to Google's Mobile Path to Purchase report, search engines are the most common starting points for mobile device users (48%), followed by branded websites (33%) and branded apps (26%).
As a result, companies who have responsive websites generate more leads and maintain a widening competitive advantage over companies that don't.