This is a new and effective way of using your facebook fan page in a commercial way and take better advantage of this space, using two screens for each type of user (non-fan and fan).
Non-fan: This screen is perfect for inviting the user to:
Follow us on facebook
Show your brand
Descrive your services or products
And give the user a good reason to press the button "like
Fan: Once you have the attention of your potential customer it is very important to keep it interested, this can be achieved with the following screen:
The applications for this page are unlimited these are just some ideas:
Gift coupon and expand your mailing list
Promote a new product
Post a video or animation
Promote an event and much more.
It is best month to month or week to week you can renew this section to always remain dynamic and fresh